Keap vs Justworks
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Justworks
Justworks is a Professional Employer Organization (PEO) that gives small businesses access to Fortune 500-level benefits and simplified payroll. By co-employing your team, Justworks handles compliance, payroll taxes, and benefits administration. It is ideal for small businesses that want premium benefits without an in-house HR team.
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Pros
- ✓Access to high-quality health, dental, and vision benefits typically reserved for large companies
- ✓Simple flat-rate pricing with no hidden fees
- ✓Excellent customer support with fast response times
- ✓Handles all compliance and payroll tax filings
Cons
- ✗More expensive than software-only alternatives due to PEO model
- ✗Only available for US-based employees
- ✗Less flexible than standalone HR software for customization
Keap vs Justworks: Side by Side
| Factor | Keap | Justworks |
|---|---|---|
| User Rating | 4.3/5 ★ | 4.6/5 ★ |
| Category | CRM Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $249/mo | $59/employee/mo |
| Best For | Service-based small businesses wanting CRM and marketing automation in one | Small businesses wanting Fortune 500 benefits |
| Our Pick | 🏆 Recommended | — |
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Justworks Features
- ✓PEO co-employment
- ✓payroll
- ✓benefits access
- ✓compliance
- ✓HR support
Pricing Comparison
Justworks
PaidStarts at $59/employee/mo
Justworks: $59/employee/mo · Plus: $99/employee/mo
See full pricing →Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Justworks
- →US startups and small businesses wanting full PEO services
- →Companies wanting to offer Fortune 500 benefits to small teams
- →Businesses wanting to outsource HR compliance
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Justworks is NOT ideal for:
- ✗Companies with international employees
- ✗Businesses wanting full control over HR processes
- ✗Large enterprises with dedicated HR teams
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Justworks
QuickBooks, Xero, Slack, Google Workspace, Microsoft 365, Greenhouse
Our Take
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Justworks if small businesses wanting fortune 500 benefits.
Best For
Service-based small businesses wanting CRM and marketing automation in one
Best For
Small businesses wanting Fortune 500 benefits
Also Consider
If neither Keap nor Justworks is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Keap and Justworks?
Keap is best for service-based small businesses wanting crm and marketing automation in one. Justworks is best for small businesses wanting fortune 500 benefits.
Which is better, Keap or Justworks?
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Justworks if small businesses wanting fortune 500 benefits.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
How much does Justworks cost?
Justworks starts at $59/employee/mo. Pricing model: Paid.
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one
Who should use Justworks?
Small businesses wanting Fortune 500 benefits