Ashby vs Countingup
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Ashby
Ashby is a modern all-in-one recruiting platform built for high-growth companies. It combines ATS, CRM, scheduling, and analytics in a single tool, eliminating the need for multiple recruiting tools. Ashby is loved by tech startups and scale-ups for its powerful analytics and modern interface that helps recruiting teams make data-driven hiring decisions.
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Pros
- ✓All-in-one platform eliminates need for separate recruiting CRM and scheduling tools
- ✓Exceptional analytics — best-in-class reporting for recruiting teams
- ✓Modern and fast interface loved by recruiting ops teams
- ✓Strong integrations with developer tools
Cons
- ✗Expensive — pricing requires custom quote and targets growth-stage companies
- ✗Overkill for small teams making fewer than 20 hires per year
- ✗Requires dedicated recruiting ops resources to get full value
- ✗Less widely known than Greenhouse or Lever
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Ashby vs Countingup: Side by Side
| Factor | Ashby | Countingup |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Applicant Tracking | Accounting Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | Contact for pricing |
| Best For | High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app |
| Our Pick | — | — |
Ashby Features
- ✓ATS
- ✓CRM
- ✓interview scheduling
- ✓analytics and reporting
- ✓job posting
- ✓pipeline management
- ✓automation
- ✓integrations
- ✓career page
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Pricing Comparison
Our Take
Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Best For
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Also Consider
If neither Ashby nor Countingup is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Ashby and Countingup?
Ashby is best for high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics. Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Which is better, Ashby or Countingup?
Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
How much does Ashby cost?
Ashby starts at Custom pricing. Pricing model: Paid.
How much does Countingup cost?
Visit Countingup website for current pricing.
Who should use Ashby?
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app