Countingup vs Ashby
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Ashby
Ashby is a modern all-in-one recruiting platform built for high-growth companies. It combines ATS, CRM, scheduling, and analytics in a single tool, eliminating the need for multiple recruiting tools. Ashby is loved by tech startups and scale-ups for its powerful analytics and modern interface that helps recruiting teams make data-driven hiring decisions.
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Pros
- ✓All-in-one platform eliminates need for separate recruiting CRM and scheduling tools
- ✓Exceptional analytics — best-in-class reporting for recruiting teams
- ✓Modern and fast interface loved by recruiting ops teams
- ✓Strong integrations with developer tools
Cons
- ✗Expensive — pricing requires custom quote and targets growth-stage companies
- ✗Overkill for small teams making fewer than 20 hires per year
- ✗Requires dedicated recruiting ops resources to get full value
- ✗Less widely known than Greenhouse or Lever
Countingup vs Ashby: Side by Side
| Factor | Countingup | Ashby |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Accounting Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | Contact for pricing | Custom pricing |
| Best For | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app | High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics |
| Our Pick | — | — |
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Ashby Features
- ✓ATS
- ✓CRM
- ✓interview scheduling
- ✓analytics and reporting
- ✓job posting
- ✓pipeline management
- ✓automation
- ✓integrations
- ✓career page
Pricing Comparison
Our Take
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics.
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Best For
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics
Also Consider
If neither Countingup nor Ashby is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Countingup and Ashby?
Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Ashby is best for high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics.
Which is better, Countingup or Ashby?
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics.
How much does Countingup cost?
Visit Countingup website for current pricing.
How much does Ashby cost?
Ashby starts at Custom pricing. Pricing model: Paid.
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Who should use Ashby?
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics