Bullhorn vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Bullhorn
Bullhorn is the leading ATS and CRM platform built specifically for staffing and recruiting agencies. It combines applicant tracking with client relationship management in one purpose-built system.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Purpose-built for staffing agencies
- ✓Strong CRM and client management
- ✓Excellent pipeline visibility
- ✓Deep integration with job boards
- ✓Good mobile app
Cons
- ✗Not ideal for in-house recruiting teams
- ✗Can be expensive
- ✗Interface has a learning curve
- ✗Customization requires technical knowledge
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Bullhorn vs Keap: Side by Side
| Factor | Bullhorn | Keap |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | Applicant Tracking | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Contact for pricing | $249/mo |
| Best For | Staffing and recruiting agencies needing a combined ATS and client CRM platform | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | — | 🏆 Recommended |
Bullhorn Features
- ✓Applicant tracking
- ✓CRM for recruiters
- ✓resume parsing
- ✓candidate sourcing
- ✓reporting and analytics
- ✓integrations
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Best For
Service-based small businesses wanting CRM and marketing automation in one
Also Consider
If neither Bullhorn nor Keap is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Bullhorn and Keap?
Bullhorn is best for staffing and recruiting agencies needing a combined ats and client crm platform. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Bullhorn or Keap?
Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Bullhorn cost?
Visit Bullhorn website for current pricing.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Bullhorn?
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one