Keap vs Bullhorn
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Bullhorn
Bullhorn is the leading ATS and CRM platform built specifically for staffing and recruiting agencies. It combines applicant tracking with client relationship management in one purpose-built system.
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Pros
- ✓Purpose-built for staffing agencies
- ✓Strong CRM and client management
- ✓Excellent pipeline visibility
- ✓Deep integration with job boards
- ✓Good mobile app
Cons
- ✗Not ideal for in-house recruiting teams
- ✗Can be expensive
- ✗Interface has a learning curve
- ✗Customization requires technical knowledge
Keap vs Bullhorn: Side by Side
| Factor | Keap | Bullhorn |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | $249/mo | Contact for pricing |
| Best For | Service-based small businesses wanting CRM and marketing automation in one | Staffing and recruiting agencies needing a combined ATS and client CRM platform |
| Our Pick | 🏆 Recommended | — |
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Bullhorn Features
- ✓Applicant tracking
- ✓CRM for recruiters
- ✓resume parsing
- ✓candidate sourcing
- ✓reporting and analytics
- ✓integrations
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
Best For
Service-based small businesses wanting CRM and marketing automation in one
Best For
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Also Consider
If neither Keap nor Bullhorn is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Keap and Bullhorn?
Keap is best for service-based small businesses wanting crm and marketing automation in one. Bullhorn is best for staffing and recruiting agencies needing a combined ats and client crm platform.
Which is better, Keap or Bullhorn?
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
How much does Bullhorn cost?
Visit Bullhorn website for current pricing.
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one
Who should use Bullhorn?
Staffing and recruiting agencies needing a combined ATS and client CRM platform