Close vs ActiveCampaign
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Close is our recommended pick for most teams — inside sales teams doing high-volume outbound calling and emailing.
Try Close →Read our full Close review →Close
Close is a CRM built specifically for inside sales teams that do high-volume outreach via phone, email, and SMS. It has built-in calling, emailing, and SMS so sales reps can reach out to prospects without switching tools. Close is designed to maximize sales productivity for teams that rely on outbound sales.
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Pros
- ✓Best-in-class built-in calling and email sequencing
- ✓Designed specifically for high-volume inside sales teams
- ✓Strong reporting on sales activity and performance
- ✓Fast and efficient interface for power users
Cons
- ✗Expensive compared to general-purpose CRMs
- ✗Overkill for teams that do low-volume or inbound-only sales
- ✗Limited marketing automation features
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Close vs ActiveCampaign: Side by Side
| Factor | Close | ActiveCampaign |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $49/user/mo | $15/mo |
| Best For | Inside sales teams doing high-volume outbound calling and emailing | SMBs wanting powerful email marketing automation combined with a CRM |
| Our Pick | 🏆 Recommended | — |
Close Features
- ✓Built-in calling
- ✓email sequences
- ✓SMS
- ✓lead management
- ✓pipeline management
- ✓reporting
- ✓workflow automation
- ✓power dialer
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Pricing Comparison
Close
PaidStarts at $49/user/mo
Free: $0 · Starter: $49/user/mo · Basic: $99/user/mo · Professional: $149/user/mo
See full pricing →Best Use Cases
Close
- →Inside sales teams making high volumes of calls
- →SaaS companies with outbound sales motions
- →Startups wanting CRM with built-in calling and email
Who Should NOT Use These Tools
Close is NOT ideal for:
- ✗Field sales teams needing mobile-first tools
- ✗Companies needing complex territory management
- ✗Businesses without a dedicated sales team
Integrations
Close
Zapier, Slack, Zoom, Gmail, Outlook, HubSpot, Salesforce, Twilio
Our Take
Choose Close if inside sales teams doing high-volume outbound calling and emailing. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
Best For
Inside sales teams doing high-volume outbound calling and emailing
Best For
SMBs wanting powerful email marketing automation combined with a CRM
How Close and ActiveCampaign Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Close nor ActiveCampaign is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Close and ActiveCampaign?
Close is best for inside sales teams doing high-volume outbound calling and emailing. ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm.
Which is better, Close or ActiveCampaign?
Choose Close if inside sales teams doing high-volume outbound calling and emailing. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
How much does Close cost?
Close starts at $49/user/mo. Pricing model: Paid.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
Who should use Close?
Inside sales teams doing high-volume outbound calling and emailing
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM