Close vs Wrike
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Close is our recommended pick for most teams — inside sales teams doing high-volume outbound calling and emailing.
Try Close →Read our full Close review →Close
Close is a CRM built specifically for inside sales teams that do high-volume outreach via phone, email, and SMS. It has built-in calling, emailing, and SMS so sales reps can reach out to prospects without switching tools. Close is designed to maximize sales productivity for teams that rely on outbound sales.
Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Pros
- ✓Best-in-class built-in calling and email sequencing
- ✓Designed specifically for high-volume inside sales teams
- ✓Strong reporting on sales activity and performance
- ✓Fast and efficient interface for power users
Cons
- ✗Expensive compared to general-purpose CRMs
- ✗Overkill for teams that do low-volume or inbound-only sales
- ✗Limited marketing automation features
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Close vs Wrike: Side by Side
| Factor | Close | Wrike |
|---|---|---|
| User Rating | 4.3/5 ★ | 4.5/5 ★ |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $49/user/mo | Free |
| Best For | Inside sales teams doing high-volume outbound calling and emailing | Marketing and creative teams needing enterprise project management with approvals and proofing |
| Our Pick | 🏆 Recommended | — |
Close Features
- ✓Built-in calling
- ✓email sequences
- ✓SMS
- ✓lead management
- ✓pipeline management
- ✓reporting
- ✓workflow automation
- ✓power dialer
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Pricing Comparison
Close
PaidStarts at $49/user/mo
Free: $0 · Starter: $49/user/mo · Basic: $99/user/mo · Professional: $149/user/mo
See full pricing →Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Close
- →Inside sales teams making high volumes of calls
- →SaaS companies with outbound sales motions
- →Startups wanting CRM with built-in calling and email
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Close is NOT ideal for:
- ✗Field sales teams needing mobile-first tools
- ✗Companies needing complex territory management
- ✗Businesses without a dedicated sales team
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Close
Zapier, Slack, Zoom, Gmail, Outlook, HubSpot, Salesforce, Twilio
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Close if inside sales teams doing high-volume outbound calling and emailing. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
Best For
Inside sales teams doing high-volume outbound calling and emailing
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Also Consider
If neither Close nor Wrike is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Close and Wrike?
Close is best for inside sales teams doing high-volume outbound calling and emailing. Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing.
Which is better, Close or Wrike?
Choose Close if inside sales teams doing high-volume outbound calling and emailing. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
How much does Close cost?
Close starts at $49/user/mo. Pricing model: Paid.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
Who should use Close?
Inside sales teams doing high-volume outbound calling and emailing
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing