Confluence vs Insightly
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Confluence
Confluence is Atlassian's team wiki and knowledge management tool, widely used alongside Jira for documentation, project planning, and team collaboration. It is the standard for engineering and product teams.
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Pros
- ✓Excellent documentation and wiki features
- ✓Deep Jira integration
- ✓Strong template library
- ✓Good for async collaboration
- ✓Widely adopted in tech teams
Cons
- ✗Not a true project management tool
- ✗Can become disorganized without governance
- ✗Interface feels dated
- ✗Search can be unreliable
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Confluence vs Insightly: Side by Side
| Factor | Confluence | Insightly |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Contact for pricing | Free |
| Best For | Engineering and product teams using Jira who need a powerful wiki and documentation tool alongside their projects | Growing businesses that need CRM and project management in one platform |
| Our Pick | — | — |
Confluence Features
- ✓Team wikis
- ✓project pages
- ✓knowledge base
- ✓real-time collaboration
- ✓Jira integration
- ✓templates
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Pricing Comparison
Our Take
Choose Confluence if engineering and product teams using jira who need a powerful wiki and documentation tool alongside their projects. Choose Insightly if growing businesses that need crm and project management in one platform.
Best For
Engineering and product teams using Jira who need a powerful wiki and documentation tool alongside their projects
Best For
Growing businesses that need CRM and project management in one platform
Also Consider
If neither Confluence nor Insightly is the right fit, Wrike is worth evaluating.
Wrike
Marketing and creative teams needing enterprise project management with approvals and proofing
From Free
Frequently Asked Questions
What is the difference between Confluence and Insightly?
Confluence is best for engineering and product teams using jira who need a powerful wiki and documentation tool alongside their projects. Insightly is best for growing businesses that need crm and project management in one platform.
Which is better, Confluence or Insightly?
Choose Confluence if engineering and product teams using jira who need a powerful wiki and documentation tool alongside their projects. Choose Insightly if growing businesses that need crm and project management in one platform.
How much does Confluence cost?
Visit Confluence website for current pricing.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
Who should use Confluence?
Engineering and product teams using Jira who need a powerful wiki and documentation tool alongside their projects
Who should use Insightly?
Growing businesses that need CRM and project management in one platform