Copper vs Asana
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Asana
Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Pros
- ✓Intuitive interface that teams adopt quickly with minimal training
- ✓Multiple project views including list, board, and Gantt timeline
- ✓Strong automation features to reduce manual work
- ✓Generous free plan for small teams
Cons
- ✗Can feel overwhelming for simple use cases with too many features
- ✗Pricing jumps significantly from free to paid plans
- ✗No built-in time tracking on lower tiers
- ✗Limited native reporting on free plan
Copper vs Asana: Side by Side
| Factor | Copper | Asana |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $9/user/mo | Free |
| Best For | Teams that run their business on Google Workspace | Teams of all sizes wanting a flexible, feature-rich project management tool |
| Our Pick | — | — |
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Asana Features
- ✓Task and project management
- ✓timeline view
- ✓board view
- ✓workflow automation
- ✓reporting dashboards
- ✓goals tracking
- ✓integrations
- ✓mobile app
Pricing Comparison
Our Take
Choose Copper if teams that run their business on google workspace. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
Best For
Teams that run their business on Google Workspace
Best For
Teams of all sizes wanting a flexible, feature-rich project management tool
Also Consider
If neither Copper nor Asana is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Copper and Asana?
Copper is best for teams that run their business on google workspace. Asana is best for teams of all sizes wanting a flexible, feature-rich project management tool.
Which is better, Copper or Asana?
Choose Copper if teams that run their business on google workspace. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
How much does Asana cost?
Asana starts at Free. Pricing model: Freemium.
Who should use Copper?
Teams that run their business on Google Workspace
Who should use Asana?
Teams of all sizes wanting a flexible, feature-rich project management tool