Asana vs Copper
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Asana
Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Pros
- ✓Intuitive interface that teams adopt quickly with minimal training
- ✓Multiple project views including list, board, and Gantt timeline
- ✓Strong automation features to reduce manual work
- ✓Generous free plan for small teams
Cons
- ✗Can feel overwhelming for simple use cases with too many features
- ✗Pricing jumps significantly from free to paid plans
- ✗No built-in time tracking on lower tiers
- ✗Limited native reporting on free plan
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Asana vs Copper: Side by Side
| Factor | Asana | Copper |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $9/user/mo |
| Best For | Teams of all sizes wanting a flexible, feature-rich project management tool | Teams that run their business on Google Workspace |
| Our Pick | — | — |
Asana Features
- ✓Task and project management
- ✓timeline view
- ✓board view
- ✓workflow automation
- ✓reporting dashboards
- ✓goals tracking
- ✓integrations
- ✓mobile app
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Pricing Comparison
Our Take
Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool. Choose Copper if teams that run their business on google workspace.
Best For
Teams of all sizes wanting a flexible, feature-rich project management tool
Best For
Teams that run their business on Google Workspace
Also Consider
If neither Asana nor Copper is the right fit, Wrike is worth evaluating.
Wrike
Marketing and creative teams needing enterprise project management with approvals and proofing
From Free
Frequently Asked Questions
What is the difference between Asana and Copper?
Asana is best for teams of all sizes wanting a flexible, feature-rich project management tool. Copper is best for teams that run their business on google workspace.
Which is better, Asana or Copper?
Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool. Choose Copper if teams that run their business on google workspace.
How much does Asana cost?
Asana starts at Free. Pricing model: Freemium.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
Who should use Asana?
Teams of all sizes wanting a flexible, feature-rich project management tool
Who should use Copper?
Teams that run their business on Google Workspace