Copper vs Insightly
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Copper vs Insightly: Side by Side
| Factor | Copper | Insightly |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $9/user/mo | Free |
| Best For | Teams that run their business on Google Workspace | Growing businesses that need CRM and project management in one platform |
| Our Pick | — | — |
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Pricing Comparison
Our Take
Choose Copper if teams that run their business on google workspace. Choose Insightly if growing businesses that need crm and project management in one platform.
Best For
Teams that run their business on Google Workspace
Best For
Growing businesses that need CRM and project management in one platform
How Copper and Insightly Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Copper nor Insightly is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Copper and Insightly?
Copper is best for teams that run their business on google workspace. Insightly is best for growing businesses that need crm and project management in one platform.
Which is better, Copper or Insightly?
Choose Copper if teams that run their business on google workspace. Choose Insightly if growing businesses that need crm and project management in one platform.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
Who should use Copper?
Teams that run their business on Google Workspace
Who should use Insightly?
Growing businesses that need CRM and project management in one platform