Insightly vs Copper
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Insightly vs Copper: Side by Side
| Factor | Insightly | Copper |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $9/user/mo |
| Best For | Growing businesses that need CRM and project management in one platform | Teams that run their business on Google Workspace |
| Our Pick | — | — |
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Pricing Comparison
Our Take
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Copper if teams that run their business on google workspace.
Best For
Growing businesses that need CRM and project management in one platform
Best For
Teams that run their business on Google Workspace
How Insightly and Copper Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Insightly nor Copper is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Insightly and Copper?
Insightly is best for growing businesses that need crm and project management in one platform. Copper is best for teams that run their business on google workspace.
Which is better, Insightly or Copper?
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Copper if teams that run their business on google workspace.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
Who should use Insightly?
Growing businesses that need CRM and project management in one platform
Who should use Copper?
Teams that run their business on Google Workspace