Copper vs Pinpoint
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Pinpoint
Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Pros
- ✓Excellent candidate experience — one of the best career page builders in the market
- ✓Strong DEI and anonymous screening features
- ✓Clean and modern interface
- ✓Good structured hiring tools to reduce bias
Cons
- ✗Less well known than larger ATS platforms
- ✗Pricing requires custom quote
- ✗Limited analytics compared to Ashby or Greenhouse
- ✗Smaller integration ecosystem than established players
Copper vs Pinpoint: Side by Side
| Factor | Copper | Pinpoint |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | $9/user/mo | Custom pricing |
| Best For | Teams that run their business on Google Workspace | Companies prioritizing candidate experience and DEI in their hiring process |
| Our Pick | — | — |
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Pinpoint Features
- ✓Candidate experience tools
- ✓employer branding
- ✓DEI features
- ✓anonymous screening
- ✓structured interviews
- ✓job posting
- ✓pipeline management
- ✓analytics
- ✓integrations
Pricing Comparison
Our Take
Choose Copper if teams that run their business on google workspace. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
Best For
Teams that run their business on Google Workspace
Best For
Companies prioritizing candidate experience and DEI in their hiring process
Also Consider
If neither Copper nor Pinpoint is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Copper and Pinpoint?
Copper is best for teams that run their business on google workspace. Pinpoint is best for companies prioritizing candidate experience and dei in their hiring process.
Which is better, Copper or Pinpoint?
Choose Copper if teams that run their business on google workspace. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
How much does Pinpoint cost?
Pinpoint starts at Custom pricing. Pricing model: Paid.
Who should use Copper?
Teams that run their business on Google Workspace
Who should use Pinpoint?
Companies prioritizing candidate experience and DEI in their hiring process