Copper vs Wrike
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Copper vs Wrike: Side by Side
| Factor | Copper | Wrike |
|---|---|---|
| User Rating | N/A | 4.5/5 ★ |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $9/user/mo | Free |
| Best For | Teams that run their business on Google Workspace | Marketing and creative teams needing enterprise project management with approvals and proofing |
| Our Pick | — | 🏆 Recommended |
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Copper if teams that run their business on google workspace. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
Best For
Teams that run their business on Google Workspace
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Also Consider
If neither Copper nor Wrike is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Copper and Wrike?
Copper is best for teams that run their business on google workspace. Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing.
Which is better, Copper or Wrike?
Choose Copper if teams that run their business on google workspace. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
Who should use Copper?
Teams that run their business on Google Workspace
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing