Wrike vs Copper
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Wrike vs Copper: Side by Side
| Factor | Wrike | Copper |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $9/user/mo |
| Best For | Marketing and creative teams needing enterprise project management with approvals and proofing | Teams that run their business on Google Workspace |
| Our Pick | 🏆 Recommended | — |
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Copper if teams that run their business on google workspace.
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Best For
Teams that run their business on Google Workspace
Frequently Asked Questions
What is the difference between Wrike and Copper?
Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing. Copper is best for teams that run their business on google workspace.
Which is better, Wrike or Copper?
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Copper if teams that run their business on google workspace.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing
Who should use Copper?
Teams that run their business on Google Workspace