Copper vs Zenefits (now TriNet)
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Zenefits (now TriNet)
Zenefits was a cloud-based HR platform for small and mid-size businesses. In 2022, Zenefits was acquired by TriNet, one of the largest PEO providers in the US. The Zenefits platform has been integrated into TriNet's product suite. Businesses previously using Zenefits are now served under the TriNet brand.
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Pros
- ✓Strong benefits administration with a wide carrier network
- ✓Easy employee self-service for benefits enrollment and changes
- ✓Affordable base pricing for small teams
- ✓Good compliance tools for ACA and other regulations
Cons
- ✗Payroll processing costs extra as an add-on
- ✗Customer support quality has been inconsistent historically
- ✗Less suitable for companies that need advanced HR or payroll features
Copper vs Zenefits (now TriNet): Side by Side
| Factor | Copper | Zenefits (now TriNet) |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $9/user/mo | $8/employee/mo |
| Best For | Teams that run their business on Google Workspace | Small businesses focused on benefits administration |
| Our Pick | — | — |
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Zenefits (now TriNet) Features
- ✓Benefits administration
- ✓payroll
- ✓time tracking
- ✓compliance
- ✓onboarding
Pricing Comparison
Our Take
Choose Copper if teams that run their business on google workspace. Choose Zenefits (now TriNet) if small businesses focused on benefits administration.
Best For
Teams that run their business on Google Workspace
Best For
Small businesses focused on benefits administration
Also Consider
If neither Copper nor Zenefits (now TriNet) is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Copper and Zenefits (now TriNet)?
Copper is best for teams that run their business on google workspace. Zenefits (now TriNet) is best for small businesses focused on benefits administration.
Which is better, Copper or Zenefits (now TriNet)?
Choose Copper if teams that run their business on google workspace. Choose Zenefits (now TriNet) if small businesses focused on benefits administration.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
How much does Zenefits (now TriNet) cost?
Zenefits (now TriNet) starts at $8/employee/mo. Pricing model: Paid.
Who should use Copper?
Teams that run their business on Google Workspace
Who should use Zenefits (now TriNet)?
Small businesses focused on benefits administration