Countingup vs Freshsales
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Countingup vs Freshsales: Side by Side
| Factor | Countingup | Freshsales |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Accounting Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | Contact for pricing | Free |
| Best For | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app | SMBs wanting an all-in-one CRM with built-in communication tools |
| Our Pick | — | — |
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Pricing Comparison
Our Take
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Also Consider
If neither Countingup nor Freshsales is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Countingup and Freshsales?
Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools.
Which is better, Countingup or Freshsales?
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
How much does Countingup cost?
Visit Countingup website for current pricing.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools