Countingup vs Semrush
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Semrush is our recommended pick for most teams — marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking.
Try Semrush →Read our full Semrush review →Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Semrush
Semrush is an all-in-one digital marketing platform used by over 10 million marketers worldwide. It provides tools for SEO, PPC, content marketing, competitor research, and social media management. Semrush is the go-to platform for businesses that want to dominate search rankings and outperform competitors online.
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Pros
- ✓Industry-leading keyword and competitor research tools
- ✓Comprehensive site audit identifies and prioritizes SEO issues
- ✓Accurate rank tracking across desktop and mobile
- ✓All-in-one platform covering SEO, PPC, and content marketing
Cons
- ✗Expensive compared to standalone SEO tools
- ✗Can be overwhelming for beginners due to feature volume
- ✗Data limits on lower tier plans
- ✗Some features require additional add-on purchases
Countingup vs Semrush: Side by Side
| Factor | Countingup | Semrush |
|---|---|---|
| User Rating | N/A | 4.7/5 ★ |
| Category | Accounting Software | SEO Software |
| Pricing Model | Paid | Paid |
| Starting Price | Contact for pricing | $139.95/mo |
| Best For | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app | Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking |
| Our Pick | — | 🏆 Recommended |
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Semrush Features
- ✓Keyword research
- ✓competitor analysis
- ✓site audit
- ✓backlink analysis
- ✓rank tracking
- ✓content marketing toolkit
Pricing Comparison
Semrush
PaidStarts at $139.95/mo
Pro: $139.95/mo · Guru: $249.95/mo · Business: $499.95/mo
See full pricing →Best Use Cases
Semrush
- →Marketing teams wanting comprehensive competitor research
- →SEO professionals running technical site audits
- →Content teams building data-driven content strategies
Who Should NOT Use These Tools
Semrush is NOT ideal for:
- ✗Small businesses with tight budgets
- ✗Beginners overwhelmed by too many features
- ✗Teams that only need basic rank tracking
Integrations
Semrush
Google Analytics, Google Search Console, Google Ads, Zapier, Trello, Monday.com
Which Should You Choose?
Choose Countingup if...
- →UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Choose Semrush if...
- →Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking
- →Marketing teams wanting comprehensive competitor research
- →SEO professionals running technical site audits
Our Take
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Semrush if marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking.
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Best For
Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking
Also Consider
If neither Countingup nor Semrush is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Countingup and Semrush?
Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Semrush is best for marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking.
Which is better, Countingup or Semrush?
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Semrush if marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking.
How much does Countingup cost?
Visit Countingup website for current pricing.
How much does Semrush cost?
Semrush starts at $139.95/mo. Pricing model: Paid.
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Who should use Semrush?
Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking