FreshBooks vs Countingup
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
FreshBooks
FreshBooks is an accounting and invoicing platform designed specifically for freelancers, self-employed professionals, and small service-based businesses. It is known for its exceptional ease of use and beautiful invoicing tools. FreshBooks focuses on making accounting simple for non-accountants who just need to track income, expenses, and get paid quickly.
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Pros
- ✓Easiest accounting software to learn and use — ideal for non-accountants
- ✓Beautiful, professional invoice templates
- ✓Built-in time tracking and project management
- ✓Excellent mobile app for tracking expenses on the go
Cons
- ✗Not suitable for product-based businesses needing inventory management
- ✗Limited features for complex accounting needs
- ✗More expensive than competitors for what you get on lower tiers
- ✗Payroll requires third-party integration
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
FreshBooks vs Countingup: Side by Side
| Factor | FreshBooks | Countingup |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Accounting Software | Accounting Software |
| Pricing Model | Paid | Paid |
| Starting Price | $19/mo | Contact for pricing |
| Best For | Freelancers and small service businesses wanting simple, beautiful invoicing and accounting | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app |
| Our Pick | — | — |
FreshBooks Features
- ✓Invoicing
- ✓expense tracking
- ✓time tracking
- ✓project management
- ✓payments
- ✓financial reporting
- ✓bank reconciliation
- ✓mobile app
- ✓client portal
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Pricing Comparison
Our Take
Choose FreshBooks if freelancers and small service businesses wanting simple, beautiful invoicing and accounting. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Best For
Freelancers and small service businesses wanting simple, beautiful invoicing and accounting
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
How FreshBooks and Countingup Are Similar
- •Both are Accounting Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither FreshBooks nor Countingup is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between FreshBooks and Countingup?
FreshBooks is best for freelancers and small service businesses wanting simple, beautiful invoicing and accounting. Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Which is better, FreshBooks or Countingup?
Choose FreshBooks if freelancers and small service businesses wanting simple, beautiful invoicing and accounting. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
How much does FreshBooks cost?
FreshBooks starts at $19/mo. Pricing model: Paid.
How much does Countingup cost?
Visit Countingup website for current pricing.
Who should use FreshBooks?
Freelancers and small service businesses wanting simple, beautiful invoicing and accounting
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app