Freshsales vs Bullhorn
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Bullhorn
Bullhorn is the leading ATS and CRM platform built specifically for staffing and recruiting agencies. It combines applicant tracking with client relationship management in one purpose-built system.
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Pros
- ✓Purpose-built for staffing agencies
- ✓Strong CRM and client management
- ✓Excellent pipeline visibility
- ✓Deep integration with job boards
- ✓Good mobile app
Cons
- ✗Not ideal for in-house recruiting teams
- ✗Can be expensive
- ✗Interface has a learning curve
- ✗Customization requires technical knowledge
Freshsales vs Bullhorn: Side by Side
| Factor | Freshsales | Bullhorn |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Contact for pricing |
| Best For | SMBs wanting an all-in-one CRM with built-in communication tools | Staffing and recruiting agencies needing a combined ATS and client CRM platform |
| Our Pick | — | — |
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Bullhorn Features
- ✓Applicant tracking
- ✓CRM for recruiters
- ✓resume parsing
- ✓candidate sourcing
- ✓reporting and analytics
- ✓integrations
Pricing Comparison
Our Take
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Best For
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Also Consider
If neither Freshsales nor Bullhorn is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Freshsales and Bullhorn?
Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools. Bullhorn is best for staffing and recruiting agencies needing a combined ats and client crm platform.
Which is better, Freshsales or Bullhorn?
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
How much does Bullhorn cost?
Visit Bullhorn website for current pricing.
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools
Who should use Bullhorn?
Staffing and recruiting agencies needing a combined ATS and client CRM platform