Freshsales vs Wrike
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Freshsales vs Wrike: Side by Side
| Factor | Freshsales | Wrike |
|---|---|---|
| User Rating | N/A | 4.5/5 ★ |
| Category | CRM Software | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | SMBs wanting an all-in-one CRM with built-in communication tools | Marketing and creative teams needing enterprise project management with approvals and proofing |
| Our Pick | — | 🏆 Recommended |
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Also Consider
If neither Freshsales nor Wrike is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Freshsales and Wrike?
Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools. Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing.
Which is better, Freshsales or Wrike?
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing