Wrike vs Freshsales
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Wrike vs Freshsales: Side by Side
| Factor | Wrike | Freshsales |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Marketing and creative teams needing enterprise project management with approvals and proofing | SMBs wanting an all-in-one CRM with built-in communication tools |
| Our Pick | 🏆 Recommended | — |
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Frequently Asked Questions
What is the difference between Wrike and Freshsales?
Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing. Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools.
Which is better, Wrike or Freshsales?
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools