Gusto vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Gusto vs HubSpot CRM: Side by Side
| Factor | Gusto | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Payroll Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $40/mo + $6/person | Free |
| Best For | Small businesses under 100 employees wanting full-service payroll with benefits | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither Gusto nor HubSpot CRM is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between Gusto and HubSpot CRM?
Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, Gusto or HubSpot CRM?
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation