Gusto vs EngageBay
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Gusto is our recommended pick for most teams — small businesses under 100 employees.
Try Gusto →Read our full Gusto review →Gusto
Gusto is a full-service HR and payroll platform built for small businesses. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing HR for the first time.
EngageBay
EngageBay is an all-in-one marketing, sales, and customer support platform designed for small and mid-size businesses. It offers a free plan that includes CRM, email marketing, live chat, and helpdesk tools — making it one of the most generous free plans in the market. EngageBay is positioned as an affordable alternative to HubSpot.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters, e-signatures, and self-onboarding
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓One of the most generous free plans available — includes CRM, marketing, and support tools
- ✓Affordable paid plans compared to HubSpot
- ✓All-in-one platform reduces the need for multiple subscriptions
- ✓Good automation features
Cons
- ✗Less brand recognition and fewer integrations than HubSpot
- ✗Interface can feel cluttered with so many features
- ✗Customer support response times can vary
Gusto vs EngageBay: Side by Side
| Factor | Gusto | EngageBay |
|---|---|---|
| User Rating | 4.6/5 ★ | 4.3/5 ★ |
| Category | HR Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $40/mo + $6/employee | Free |
| Best For | Small businesses under 100 employees | Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan |
| Our Pick | 🏆 Recommended | — |
Gusto Features
- ✓Payroll automation
- ✓benefits administration
- ✓onboarding
- ✓time tracking
- ✓compliance
EngageBay Features
- ✓CRM
- ✓email marketing
- ✓marketing automation
- ✓live chat
- ✓helpdesk
- ✓landing pages
- ✓appointment scheduling
- ✓reporting
Pricing Comparison
Gusto
PaidStarts at $40/mo + $6/employee
Simple: $40/mo + $6/employee · Plus: $80/mo + $12/employee · Premium: $180/mo + $22/employee
See full pricing →EngageBay
FreemiumFree to start
Free: $0 · Basic: $12/mo · Growth: $24.99/mo · Pro: $49.99/mo
See full pricing →Best Use Cases
Gusto
- →US small businesses running payroll for the first time
- →Startups wanting automated tax filing
- →Companies needing combined payroll and benefits administration
EngageBay
- →Small businesses wanting all-in-one CRM and marketing
- →Startups replacing multiple tools with one platform
- →Companies migrating away from expensive HubSpot plans
Who Should NOT Use These Tools
Gusto is NOT ideal for:
- ✗Companies with international employees
- ✗Large enterprises needing complex payroll rules
- ✗Businesses outside the United States
EngageBay is NOT ideal for:
- ✗Large enterprises needing advanced customization
- ✗Teams requiring sophisticated marketing attribution
- ✗Businesses needing dedicated enterprise support
Integrations
Gusto
QuickBooks, Xero, FreshBooks, Clover, When I Work, Deputy, BambooHR, Greenhouse
EngageBay
Zapier, Gmail, Outlook, Stripe, SendGrid, Mailgun, Twilio, Xero
Our Take
Choose Gusto if small businesses under 100 employees. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Best For
Small businesses under 100 employees
Best For
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan
Also Consider
If neither Gusto nor EngageBay is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between Gusto and EngageBay?
Gusto is best for small businesses under 100 employees. EngageBay is best for budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Which is better, Gusto or EngageBay?
Choose Gusto if small businesses under 100 employees. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
How much does Gusto cost?
Gusto starts at $40/mo + $6/employee. Pricing model: Paid.
How much does EngageBay cost?
EngageBay starts at Free. Pricing model: Freemium.
Who should use Gusto?
Small businesses under 100 employees
Who should use EngageBay?
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan