Gusto vs Rippling ATS
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Gusto is our recommended pick for most teams — small businesses under 100 employees.
Try Gusto →Read our full Gusto review →Gusto
Gusto is a full-service HR and payroll platform built for small businesses. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing HR for the first time.
Rippling ATS
Rippling Recruiting is the applicant tracking module within the Rippling platform. It connects recruiting directly to onboarding, payroll, and IT provisioning so that when a candidate is hired, their entire employee setup happens automatically. Rippling ATS is ideal for companies already using Rippling for HR who want a seamlessly integrated recruiting experience.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters, e-signatures, and self-onboarding
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓Seamless connection from hiring to onboarding to payroll — zero manual handoff
- ✓Automatically provisions IT accounts and equipment when a candidate is hired
- ✓Deep integration with the full Rippling platform
- ✓Eliminates duplicate data entry across HR systems
Cons
- ✗Only valuable if you use the full Rippling platform
- ✗Requires custom pricing quote
- ✗Less feature-rich as a standalone ATS compared to dedicated tools like Greenhouse
- ✗Overkill for companies not using Rippling
Gusto vs Rippling ATS: Side by Side
| Factor | Gusto | Rippling ATS |
|---|---|---|
| User Rating | 4.6/5 ★ | N/A |
| Category | HR Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | $40/mo + $6/employee | Custom pricing |
| Best For | Small businesses under 100 employees | Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll |
| Our Pick | 🏆 Recommended | — |
Gusto Features
- ✓Payroll automation
- ✓benefits administration
- ✓onboarding
- ✓time tracking
- ✓compliance
Rippling ATS Features
- ✓Job posting
- ✓candidate pipeline
- ✓interview scheduling
- ✓offer management
- ✓automated onboarding trigger
- ✓payroll integration
- ✓IT provisioning
- ✓analytics
Pricing Comparison
Gusto
PaidStarts at $40/mo + $6/employee
Simple: $40/mo + $6/employee · Plus: $80/mo + $12/employee · Premium: $180/mo + $22/employee
See full pricing →Best Use Cases
Gusto
- →US small businesses running payroll for the first time
- →Startups wanting automated tax filing
- →Companies needing combined payroll and benefits administration
Who Should NOT Use These Tools
Gusto is NOT ideal for:
- ✗Companies with international employees
- ✗Large enterprises needing complex payroll rules
- ✗Businesses outside the United States
Integrations
Gusto
QuickBooks, Xero, FreshBooks, Clover, When I Work, Deputy, BambooHR, Greenhouse
Our Take
Choose Gusto if small businesses under 100 employees. Choose Rippling ATS if companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll.
Best For
Small businesses under 100 employees
Best For
Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll
Also Consider
If neither Gusto nor Rippling ATS is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between Gusto and Rippling ATS?
Gusto is best for small businesses under 100 employees. Rippling ATS is best for companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll.
Which is better, Gusto or Rippling ATS?
Choose Gusto if small businesses under 100 employees. Choose Rippling ATS if companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll.
How much does Gusto cost?
Gusto starts at $40/mo + $6/employee. Pricing model: Paid.
How much does Rippling ATS cost?
Rippling ATS starts at Custom pricing. Pricing model: Paid.
Who should use Gusto?
Small businesses under 100 employees
Who should use Rippling ATS?
Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll