HiBob vs Countingup
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HiBob
HiBob is a modern HRIS designed for mid-market companies that want to build strong company culture alongside HR operations. It offers employee records, onboarding, performance management, and compensation tools with a modern interface. HiBob is popular among tech-forward companies with 50-500 employees.
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Pros
- ✓Modern, intuitive UI that employees actually enjoy using
- ✓Strong culture and engagement tools including clubs and shoutouts
- ✓Excellent compensation management and benchmarking
- ✓Robust integrations with popular tools like Slack and Greenhouse
Cons
- ✗No built-in payroll — requires integration with a payroll provider
- ✗Pricing is not transparent and requires a sales call
- ✗Implementation can take longer than simpler HRIS tools
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
HiBob vs Countingup: Side by Side
| Factor | HiBob | Countingup |
|---|---|---|
| User Rating | N/A | N/A |
| Category | HR Software | Accounting Software |
| Pricing Model | Paid | Paid |
| Starting Price | $16/employee/mo | Contact for pricing |
| Best For | Mid-market companies with 50-500 employees | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app |
| Our Pick | — | — |
HiBob Features
- ✓Employee records
- ✓onboarding
- ✓performance
- ✓compensation
- ✓analytics
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Pricing Comparison
Our Take
Choose HiBob if mid-market companies with 50-500 employees. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Best For
Mid-market companies with 50-500 employees
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Also Consider
If neither HiBob nor Countingup is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between HiBob and Countingup?
HiBob is best for mid-market companies with 50-500 employees. Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Which is better, HiBob or Countingup?
Choose HiBob if mid-market companies with 50-500 employees. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
How much does HiBob cost?
HiBob starts at $16/employee/mo. Pricing model: Paid.
How much does Countingup cost?
Visit Countingup website for current pricing.
Who should use HiBob?
Mid-market companies with 50-500 employees
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app