HubSpot CRM vs ADP Run
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
ADP Run
ADP Run is a payroll and HR solution designed specifically for small businesses with 1-49 employees. It is powered by ADP, the world's largest payroll provider, giving small businesses access to enterprise-grade payroll processing and compliance tools. ADP Run offers multiple plan tiers from basic payroll to full HR suite depending on the business needs.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Backed by ADP's decades of payroll expertise and compliance knowledge
- ✓Scalable — can grow with your business to ADP Workforce Now
- ✓Strong mobile app for running payroll on the go
- ✓Extensive integration ecosystem
Cons
- ✗Pricing is not transparent and can be expensive compared to competitors
- ✗Customer service quality can be inconsistent
- ✗Upselling of additional services reported by customers
- ✗Interface is less modern than newer payroll tools
HubSpot CRM vs ADP Run: Side by Side
| Factor | HubSpot CRM | ADP Run |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Payroll Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Custom pricing |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Small businesses that want enterprise-grade payroll reliability from a trusted brand |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
ADP Run Features
- ✓Payroll processing
- ✓tax filing
- ✓direct deposit
- ✓employee onboarding
- ✓time tracking
- ✓benefits administration
- ✓workers compensation
- ✓HR support
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Small businesses that want enterprise-grade payroll reliability from a trusted brand
Also Consider
If neither HubSpot CRM nor ADP Run is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and ADP Run?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. ADP Run is best for small businesses that want enterprise-grade payroll reliability from a trusted brand.
Which is better, HubSpot CRM or ADP Run?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does ADP Run cost?
ADP Run starts at Custom pricing. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use ADP Run?
Small businesses that want enterprise-grade payroll reliability from a trusted brand