HubSpot CRM vs ADP Workforce Now
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
ADP Workforce Now
ADP Workforce Now is a comprehensive HR and payroll platform trusted by over 900,000 businesses worldwide. It covers payroll, benefits, talent management, time tracking, and compliance in one integrated suite. ADP is the industry standard for mid to large businesses that need enterprise-grade reliability.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Industry-leading reliability and compliance expertise
- ✓Extensive integration ecosystem with 300+ third-party apps
- ✓Strong reporting and workforce analytics
- ✓Dedicated support and implementation resources
Cons
- ✗Expensive compared to modern cloud-native alternatives
- ✗User interface is complex and can require significant training
- ✗Long-term contracts with early termination fees
HubSpot CRM vs ADP Workforce Now: Side by Side
| Factor | HubSpot CRM | ADP Workforce Now |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $62/mo |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Mid to large businesses needing enterprise-grade HR |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
ADP Workforce Now Features
- ✓Payroll
- ✓HR
- ✓benefits
- ✓talent
- ✓time
- ✓analytics
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose ADP Workforce Now if mid to large businesses needing enterprise-grade hr.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Mid to large businesses needing enterprise-grade HR
Also Consider
If neither HubSpot CRM nor ADP Workforce Now is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and ADP Workforce Now?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. ADP Workforce Now is best for mid to large businesses needing enterprise-grade hr.
Which is better, HubSpot CRM or ADP Workforce Now?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose ADP Workforce Now if mid to large businesses needing enterprise-grade hr.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does ADP Workforce Now cost?
ADP Workforce Now starts at $62/mo. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use ADP Workforce Now?
Mid to large businesses needing enterprise-grade HR