HubSpot CRM vs Digits
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Digits
Digits is a modern financial intelligence platform for small businesses that connects to your accounts and uses AI to surface insights, trends, and anomalies in your finances automatically.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓AI-powered financial insights
- ✓Clean modern interface
- ✓Automatic anomaly detection
- ✓Good cash flow visibility
- ✓Integrates with existing accounting tools
Cons
- ✗Not a full accounting replacement
- ✗US-focused
- ✗Still a newer platform
- ✗Limited tax filing features
- ✗Best as a complement to existing accounting software
HubSpot CRM vs Digits: Side by Side
| Factor | HubSpot CRM | Digits |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Contact for pricing |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Small business owners wanting AI-powered financial insights and visibility on top of their existing accounting software |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Digits Features
- ✓AI bookkeeping
- ✓transaction categorization
- ✓cash flow insights
- ✓financial reporting
- ✓bank feed integration
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Digits if small business owners wanting ai-powered financial insights and visibility on top of their existing accounting software.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Small business owners wanting AI-powered financial insights and visibility on top of their existing accounting software
Also Consider
If neither HubSpot CRM nor Digits is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Digits?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Digits is best for small business owners wanting ai-powered financial insights and visibility on top of their existing accounting software.
Which is better, HubSpot CRM or Digits?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Digits if small business owners wanting ai-powered financial insights and visibility on top of their existing accounting software.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Digits cost?
Visit Digits website for current pricing.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Digits?
Small business owners wanting AI-powered financial insights and visibility on top of their existing accounting software