HubSpot CRM vs 15Five
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
15Five
15Five is a continuous performance management platform focused on weekly check-ins, OKRs, and employee engagement. It helps managers stay connected with their teams through structured feedback and recognition tools. 15Five is popular with remote and distributed teams that need async communication tools.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Simple and intuitive weekly check-in format that drives adoption
- ✓Strong OKR and goal-setting tools
- ✓Excellent manager training and coaching resources
- ✓Good engagement survey tools with benchmarking
Cons
- ✗Limited HR functionality beyond performance and engagement
- ✗No payroll or benefits administration
- ✗Reporting could be more advanced for data-driven HR teams
HubSpot CRM vs 15Five: Side by Side
| Factor | HubSpot CRM | 15Five |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $4/user/mo |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Companies focused on employee engagement and performance |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
15Five Features
- ✓Weekly check-ins
- ✓OKRs
- ✓performance reviews
- ✓engagement surveys
- ✓manager training
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose 15Five if companies focused on employee engagement and performance.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Companies focused on employee engagement and performance
Also Consider
If neither HubSpot CRM nor 15Five is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and 15Five?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. 15Five is best for companies focused on employee engagement and performance.
Which is better, HubSpot CRM or 15Five?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose 15Five if companies focused on employee engagement and performance.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does 15Five cost?
15Five starts at $4/user/mo. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use 15Five?
Companies focused on employee engagement and performance