HubSpot CRM vs Jira
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Jira
Jira is the leading project management tool for software development teams, built by Atlassian. It supports agile methodologies including Scrum and Kanban with powerful sprint planning, backlog management, and bug tracking. Jira is used by over 65,000 companies worldwide and is the de facto standard for software engineering project management.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Industry standard for software development teams
- ✓Extremely powerful and customizable for agile workflows
- ✓Deep integration with developer tools like GitHub, Bitbucket, and Confluence
- ✓Strong reporting on sprint velocity and team performance
Cons
- ✗Steep learning curve for non-technical teams
- ✗Can be complex to configure and administer
- ✗Interface feels cluttered compared to modern tools
- ✗Overkill for non-software project management needs
HubSpot CRM vs Jira: Side by Side
| Factor | HubSpot CRM | Jira |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Software development and engineering teams using agile methodologies |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Jira Features
- ✓Agile boards
- ✓sprint planning
- ✓backlog management
- ✓bug and issue tracking
- ✓roadmaps
- ✓reporting
- ✓workflow automation
- ✓integrations
- ✓API access
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Jira if software development and engineering teams using agile methodologies.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Software development and engineering teams using agile methodologies
Also Consider
If neither HubSpot CRM nor Jira is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Jira?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Jira is best for software development and engineering teams using agile methodologies.
Which is better, HubSpot CRM or Jira?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Jira if software development and engineering teams using agile methodologies.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Jira cost?
Jira starts at Free. Pricing model: Freemium.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Jira?
Software development and engineering teams using agile methodologies