HubSpot CRM vs Kashoo
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Kashoo
Kashoo is a simple cloud accounting platform designed for small businesses and freelancers who want straightforward bookkeeping without complexity. It offers automatic transaction categorization powered by AI, invoicing, and basic financial reporting. Kashoo is known for its simplicity and flat-rate annual pricing with no per-user fees, making it one of the most affordable full-featured accounting options available.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Extremely simple and easy to use — ideal for non-accountants
- ✓Flat annual pricing with unlimited users — no per-seat fees
- ✓AI-powered transaction categorization saves time
- ✓Affordable compared to QuickBooks and Xero
Cons
- ✗Less feature-rich than QuickBooks or Xero
- ✗Limited integrations compared to larger platforms
- ✗Not suitable for businesses with complex accounting needs
- ✗Less widely known — fewer accountants familiar with it
HubSpot CRM vs Kashoo: Side by Side
| Factor | HubSpot CRM | Kashoo |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $216/yr |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Very small businesses and freelancers wanting the simplest, most affordable accounting solution |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Kashoo Features
- ✓AI-powered transaction categorization
- ✓invoicing
- ✓expense tracking
- ✓bank connections
- ✓financial reporting
- ✓tax preparation
- ✓multi-currency support
- ✓unlimited users
- ✓mobile app
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Kashoo if very small businesses and freelancers wanting the simplest, most affordable accounting solution.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Very small businesses and freelancers wanting the simplest, most affordable accounting solution
Also Consider
If neither HubSpot CRM nor Kashoo is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Kashoo?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Kashoo is best for very small businesses and freelancers wanting the simplest, most affordable accounting solution.
Which is better, HubSpot CRM or Kashoo?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Kashoo if very small businesses and freelancers wanting the simplest, most affordable accounting solution.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Kashoo cost?
Kashoo starts at $216/yr. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Kashoo?
Very small businesses and freelancers wanting the simplest, most affordable accounting solution