HubSpot CRM vs Lever
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Lever
Lever is a modern talent acquisition suite combining ATS and CRM in one platform. Known for its clean interface and strong collaboration features, it helps recruiting teams build talent pipelines proactively.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Clean and intuitive interface
- ✓Strong CRM and nurturing features
- ✓Good collaboration tools for hiring managers
- ✓Solid analytics
- ✓Easy to get started
Cons
- ✗More expensive than basic ATS tools
- ✗Some advanced features require higher tiers
- ✗Limited onboarding features
- ✗Reporting could be deeper
HubSpot CRM vs Lever: Side by Side
| Factor | HubSpot CRM | Lever |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Contact for pricing |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Lever Features
- ✓Applicant tracking
- ✓AI candidate scoring
- ✓job board posting
- ✓interview scheduling
- ✓team collaboration
- ✓analytics
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Lever if mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration
Also Consider
If neither HubSpot CRM nor Lever is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Lever?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Lever is best for mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration.
Which is better, HubSpot CRM or Lever?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Lever if mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Lever cost?
Visit Lever website for current pricing.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Lever?
Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration