HubSpot CRM vs Manatal
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Manatal is our recommended pick for most teams — recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Try Manatal →Read our full Manatal review →HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Manatal
Manatal is an AI-powered applicant tracking system designed for recruitment agencies and corporate HR teams. It offers one of the most affordable price points in the ATS market while including advanced AI features like candidate scoring, enrichment from LinkedIn and social profiles, and automated recommendations. Manatal is popular in Southeast Asia and with global recruiting agencies.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓One of the most affordable ATS tools with genuine AI features
- ✓AI candidate scoring and profile enrichment save significant research time
- ✓Simple to set up and use
- ✓Good for recruitment agencies managing multiple clients
Cons
- ✗Less established in Western markets compared to Greenhouse or Lever
- ✗Some advanced features limited to higher tiers
- ✗Customer support response times can vary
- ✗Limited employer branding customization
HubSpot CRM vs Manatal: Side by Side
| Factor | HubSpot CRM | Manatal |
|---|---|---|
| User Rating | N/A | 4.6/5 ★ |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $15/user/mo |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price |
| Our Pick | — | 🏆 Recommended |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Manatal Features
- ✓AI candidate scoring
- ✓social profile enrichment
- ✓pipeline management
- ✓job posting
- ✓collaboration tools
- ✓career page
- ✓analytics
- ✓mobile app
- ✓integrations
Pricing Comparison
Best Use Cases
Manatal
- →Recruiting agencies managing multiple client pipelines
- →HR teams wanting AI-powered candidate scoring
- →Companies sourcing candidates from LinkedIn at scale
Who Should NOT Use These Tools
Manatal is NOT ideal for:
- ✗Companies needing full HRIS beyond recruiting
- ✗Small businesses with occasional hiring needs
- ✗Teams wanting a free ATS option
Integrations
Manatal
LinkedIn, Gmail, Outlook, Slack, Zapier, Google Calendar, Zoom, Teams
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
Also Consider
If neither HubSpot CRM nor Manatal is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Manatal?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Manatal is best for recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Which is better, HubSpot CRM or Manatal?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Manatal cost?
Manatal starts at $15/user/mo. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Manatal?
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price