HubSpot CRM vs SE Ranking
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
SE Ranking is our recommended pick for most teams — small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
Try SE Ranking →Read our full SE Ranking review →HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
SE Ranking
SE Ranking is a comprehensive SEO platform offering rank tracking, website audit, competitor analysis, and keyword research at a more affordable price point than enterprise alternatives. It is popular with small businesses, agencies, and freelancers who need professional SEO tools without the enterprise price tag.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓More affordable than Semrush and Ahrefs with comparable core features
- ✓Accurate rank tracking with daily updates
- ✓Clean and intuitive interface easy for beginners
- ✓White-label reporting ideal for agencies
Cons
- ✗Keyword database smaller than Semrush or Ahrefs
- ✗Some advanced features limited to higher tier plans
- ✗Backlink index less comprehensive than dedicated tools
- ✗Limited integrations compared to enterprise platforms
HubSpot CRM vs SE Ranking: Side by Side
| Factor | HubSpot CRM | SE Ranking |
|---|---|---|
| User Rating | N/A | 4.6/5 ★ |
| Category | CRM Software | SEO Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $65/mo |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point |
| Our Pick | — | 🏆 Recommended |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
SE Ranking Features
- ✓Rank tracking
- ✓keyword research
- ✓website audit
- ✓backlink monitoring
- ✓competitor analysis
- ✓white-label reporting
Pricing Comparison
SE Ranking
PaidStarts at $65/mo
Essential: $65/mo · Pro: $119/mo · Business: $259/mo
See full pricing →Best Use Cases
SE Ranking
- →Freelance SEOs wanting an affordable all-in-one platform
- →Small agencies managing multiple client SEO campaigns
- →Businesses wanting rank tracking with white-label reporting
Who Should NOT Use These Tools
SE Ranking is NOT ideal for:
- ✗Enterprise SEO teams needing the largest keyword database
- ✗Agencies requiring advanced link building tools
- ✗Companies needing real-time rank tracking
Integrations
SE Ranking
Google Analytics, Google Search Console, Google My Business, Zapier
Which Should You Choose?
Choose HubSpot CRM if...
- →SMBs wanting a free CRM with room to grow into marketing automation
Choose SE Ranking if...
- →Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point
- →Freelance SEOs wanting an affordable all-in-one platform
- →Small agencies managing multiple client SEO campaigns
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose SE Ranking if small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point
Also Consider
If neither HubSpot CRM nor SE Ranking is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and SE Ranking?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. SE Ranking is best for small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
Which is better, HubSpot CRM or SE Ranking?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose SE Ranking if small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does SE Ranking cost?
SE Ranking starts at $65/mo. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use SE Ranking?
Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point