HubSpot CRM vs Workday
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Workday
Workday is an enterprise-grade HCM platform used by large organizations worldwide. It covers HR, payroll, finance, and planning in a deeply integrated suite. Workday is the gold standard for enterprise HR but requires significant implementation resources and budget.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Extremely powerful and configurable for complex enterprise needs
- ✓Best-in-class financial and workforce planning tools
- ✓Strong compliance and audit capabilities
- ✓Extensive global payroll coverage
Cons
- ✗Very expensive with long implementation timelines of 6-12 months
- ✗Overkill and unaffordable for companies under 500 employees
- ✗UI can feel dated and complex for everyday users
HubSpot CRM vs Workday: Side by Side
| Factor | HubSpot CRM | Workday |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $34/user/mo |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Large enterprises with 500+ employees |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Workday Features
- ✓HR
- ✓payroll
- ✓finance
- ✓planning
- ✓analytics
- ✓learning management
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Workday if large enterprises with 500+ employees.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Large enterprises with 500+ employees
Also Consider
If neither HubSpot CRM nor Workday is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Workday?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Workday is best for large enterprises with 500+ employees.
Which is better, HubSpot CRM or Workday?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Workday if large enterprises with 500+ employees.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Workday cost?
Workday starts at $34/user/mo. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Workday?
Large enterprises with 500+ employees