Insightly vs Asana
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Asana
Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Pros
- ✓Intuitive interface that teams adopt quickly with minimal training
- ✓Multiple project views including list, board, and Gantt timeline
- ✓Strong automation features to reduce manual work
- ✓Generous free plan for small teams
Cons
- ✗Can feel overwhelming for simple use cases with too many features
- ✗Pricing jumps significantly from free to paid plans
- ✗No built-in time tracking on lower tiers
- ✗Limited native reporting on free plan
Insightly vs Asana: Side by Side
| Factor | Insightly | Asana |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Growing businesses that need CRM and project management in one platform | Teams of all sizes wanting a flexible, feature-rich project management tool |
| Our Pick | — | — |
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Asana Features
- ✓Task and project management
- ✓timeline view
- ✓board view
- ✓workflow automation
- ✓reporting dashboards
- ✓goals tracking
- ✓integrations
- ✓mobile app
Pricing Comparison
Our Take
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
Best For
Growing businesses that need CRM and project management in one platform
Best For
Teams of all sizes wanting a flexible, feature-rich project management tool
Also Consider
If neither Insightly nor Asana is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Insightly and Asana?
Insightly is best for growing businesses that need crm and project management in one platform. Asana is best for teams of all sizes wanting a flexible, feature-rich project management tool.
Which is better, Insightly or Asana?
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
How much does Asana cost?
Asana starts at Free. Pricing model: Freemium.
Who should use Insightly?
Growing businesses that need CRM and project management in one platform
Who should use Asana?
Teams of all sizes wanting a flexible, feature-rich project management tool