Asana vs Insightly
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Asana
Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Pros
- ✓Intuitive interface that teams adopt quickly with minimal training
- ✓Multiple project views including list, board, and Gantt timeline
- ✓Strong automation features to reduce manual work
- ✓Generous free plan for small teams
Cons
- ✗Can feel overwhelming for simple use cases with too many features
- ✗Pricing jumps significantly from free to paid plans
- ✗No built-in time tracking on lower tiers
- ✗Limited native reporting on free plan
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Asana vs Insightly: Side by Side
| Factor | Asana | Insightly |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Teams of all sizes wanting a flexible, feature-rich project management tool | Growing businesses that need CRM and project management in one platform |
| Our Pick | — | — |
Asana Features
- ✓Task and project management
- ✓timeline view
- ✓board view
- ✓workflow automation
- ✓reporting dashboards
- ✓goals tracking
- ✓integrations
- ✓mobile app
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Pricing Comparison
Our Take
Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool. Choose Insightly if growing businesses that need crm and project management in one platform.
Best For
Teams of all sizes wanting a flexible, feature-rich project management tool
Best For
Growing businesses that need CRM and project management in one platform
Also Consider
If neither Asana nor Insightly is the right fit, Wrike is worth evaluating.
Wrike
Marketing and creative teams needing enterprise project management with approvals and proofing
From Free
Frequently Asked Questions
What is the difference between Asana and Insightly?
Asana is best for teams of all sizes wanting a flexible, feature-rich project management tool. Insightly is best for growing businesses that need crm and project management in one platform.
Which is better, Asana or Insightly?
Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool. Choose Insightly if growing businesses that need crm and project management in one platform.
How much does Asana cost?
Asana starts at Free. Pricing model: Freemium.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
Who should use Asana?
Teams of all sizes wanting a flexible, feature-rich project management tool
Who should use Insightly?
Growing businesses that need CRM and project management in one platform