Keap vs ProofHub
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
ProofHub
ProofHub is an all-in-one project management and team collaboration tool with a flat pricing model. It includes tasks, Gantt charts, time tracking, proofing, and team chat under one fixed price.
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Pros
- ✓Flat pricing regardless of user count
- ✓All-in-one including proofing tools
- ✓No per-user fees
- ✓Good for agencies and creative teams
- ✓Built-in time tracking
Cons
- ✗Interface less modern than competitors
- ✗Limited integration ecosystem
- ✗Flat pricing only worthwhile at larger team sizes
- ✗Reporting is basic
Keap vs ProofHub: Side by Side
| Factor | Keap | ProofHub |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Paid |
| Starting Price | $249/mo | Contact for pricing |
| Best For | Service-based small businesses wanting CRM and marketing automation in one | Agencies and creative teams wanting an all-in-one tool with flat pricing and built-in proofing features |
| Our Pick | 🏆 Recommended | — |
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
ProofHub Features
- ✓Project management
- ✓task tracking
- ✓time tracking
- ✓team collaboration
- ✓Gantt charts
- ✓resource management
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose ProofHub if agencies and creative teams wanting an all-in-one tool with flat pricing and built-in proofing features.
Best For
Service-based small businesses wanting CRM and marketing automation in one
Best For
Agencies and creative teams wanting an all-in-one tool with flat pricing and built-in proofing features
Also Consider
If neither Keap nor ProofHub is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Keap and ProofHub?
Keap is best for service-based small businesses wanting crm and marketing automation in one. ProofHub is best for agencies and creative teams wanting an all-in-one tool with flat pricing and built-in proofing features.
Which is better, Keap or ProofHub?
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose ProofHub if agencies and creative teams wanting an all-in-one tool with flat pricing and built-in proofing features.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
How much does ProofHub cost?
Visit ProofHub website for current pricing.
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one
Who should use ProofHub?
Agencies and creative teams wanting an all-in-one tool with flat pricing and built-in proofing features