Keap vs Streak
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Streak
Streak is a CRM built directly inside Gmail, allowing users to manage their sales pipeline without ever leaving their inbox. It turns Gmail into a fully functional CRM with pipelines, contact tracking, and email tools. Streak is ideal for solopreneurs and small teams that do all their business communication through Gmail.
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Pros
- ✓Works entirely inside Gmail — zero context switching
- ✓Free plan is genuinely useful for individuals
- ✓Easy to set up in minutes
- ✓Great for solopreneurs and freelancers
Cons
- ✗Only works if your team uses Gmail
- ✗Not suitable for large teams or complex sales processes
- ✗Limited features compared to standalone CRM platforms
Keap vs Streak: Side by Side
| Factor | Keap | Streak |
|---|---|---|
| User Rating | 4.3/5 ★ | 4.3/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $249/mo | Free |
| Best For | Service-based small businesses wanting CRM and marketing automation in one | Solopreneurs and small teams that manage all business communication through Gmail |
| Our Pick | 🏆 Recommended | — |
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Streak Features
- ✓Gmail-based pipeline management
- ✓email tracking
- ✓mail merge
- ✓contact management
- ✓workflow automation
- ✓reporting
- ✓collaboration
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Streak
- →Gmail users wanting CRM built into their inbox
- →Small teams managing deals without switching apps
- →Businesses wanting a simple pipeline in Google Workspace
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Streak is NOT ideal for:
- ✗Teams not using Gmail as their primary email
- ✗Companies needing advanced reporting and forecasting
- ✗Businesses requiring dedicated mobile CRM apps
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Streak
Gmail, Google Sheets, Google Drive, Zapier, Slack
Our Take
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Streak if solopreneurs and small teams that manage all business communication through gmail.
Best For
Service-based small businesses wanting CRM and marketing automation in one
Best For
Solopreneurs and small teams that manage all business communication through Gmail
How Keap and Streak Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Keap nor Streak is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Keap and Streak?
Keap is best for service-based small businesses wanting crm and marketing automation in one. Streak is best for solopreneurs and small teams that manage all business communication through gmail.
Which is better, Keap or Streak?
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Streak if solopreneurs and small teams that manage all business communication through gmail.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
How much does Streak cost?
Streak starts at Free. Pricing model: Freemium.
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one
Who should use Streak?
Solopreneurs and small teams that manage all business communication through Gmail