Streak vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Streak is our recommended pick for most teams — solopreneurs and small teams that manage all business communication through gmail.
Try Streak →Read our full Streak review →Streak
Streak is a CRM built directly inside Gmail, allowing users to manage their sales pipeline without ever leaving their inbox. It turns Gmail into a fully functional CRM with pipelines, contact tracking, and email tools. Streak is ideal for solopreneurs and small teams that do all their business communication through Gmail.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Works entirely inside Gmail — zero context switching
- ✓Free plan is genuinely useful for individuals
- ✓Easy to set up in minutes
- ✓Great for solopreneurs and freelancers
Cons
- ✗Only works if your team uses Gmail
- ✗Not suitable for large teams or complex sales processes
- ✗Limited features compared to standalone CRM platforms
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Streak vs Keap: Side by Side
| Factor | Streak | Keap |
|---|---|---|
| User Rating | 4.3/5 ★ | 4.3/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $249/mo |
| Best For | Solopreneurs and small teams that manage all business communication through Gmail | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | 🏆 Recommended | — |
Streak Features
- ✓Gmail-based pipeline management
- ✓email tracking
- ✓mail merge
- ✓contact management
- ✓workflow automation
- ✓reporting
- ✓collaboration
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Streak
- →Gmail users wanting CRM built into their inbox
- →Small teams managing deals without switching apps
- →Businesses wanting a simple pipeline in Google Workspace
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Streak is NOT ideal for:
- ✗Teams not using Gmail as their primary email
- ✗Companies needing advanced reporting and forecasting
- ✗Businesses requiring dedicated mobile CRM apps
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Streak
Gmail, Google Sheets, Google Drive, Zapier, Slack
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Streak if solopreneurs and small teams that manage all business communication through gmail. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Solopreneurs and small teams that manage all business communication through Gmail
Best For
Service-based small businesses wanting CRM and marketing automation in one
How Streak and Keap Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Streak nor Keap is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Streak and Keap?
Streak is best for solopreneurs and small teams that manage all business communication through gmail. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Streak or Keap?
Choose Streak if solopreneurs and small teams that manage all business communication through gmail. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Streak cost?
Streak starts at Free. Pricing model: Freemium.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Streak?
Solopreneurs and small teams that manage all business communication through Gmail
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one