Klaviyo vs Close
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Close
Close is a CRM built specifically for inside sales teams that do high-volume outreach via phone, email, and SMS. It has built-in calling, emailing, and SMS so sales reps can reach out to prospects without switching tools. Close is designed to maximize sales productivity for teams that rely on outbound sales.
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Pros
- ✓Best-in-class built-in calling and email sequencing
- ✓Designed specifically for high-volume inside sales teams
- ✓Strong reporting on sales activity and performance
- ✓Fast and efficient interface for power users
Cons
- ✗Expensive compared to general-purpose CRMs
- ✗Overkill for teams that do low-volume or inbound-only sales
- ✗Limited marketing automation features
Klaviyo vs Close: Side by Side
| Factor | Klaviyo | Close |
|---|---|---|
| User Rating | 4.5/5 ★ | 4.3/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $20/mo | $49/user/mo |
| Best For | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. | Inside sales teams doing high-volume outbound calling and emailing |
| Our Pick | 🏆 Recommended | — |
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Close Features
- ✓Built-in calling
- ✓email sequences
- ✓SMS
- ✓lead management
- ✓pipeline management
- ✓reporting
- ✓workflow automation
- ✓power dialer
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Close
PaidStarts at $49/user/mo
Free: $0 · Starter: $49/user/mo · Basic: $99/user/mo · Professional: $149/user/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Close
- →Inside sales teams making high volumes of calls
- →SaaS companies with outbound sales motions
- →Startups wanting CRM with built-in calling and email
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Close is NOT ideal for:
- ✗Field sales teams needing mobile-first tools
- ✗Companies needing complex territory management
- ✗Businesses without a dedicated sales team
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Close
Zapier, Slack, Zoom, Gmail, Outlook, HubSpot, Salesforce, Twilio
Our Take
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Close if inside sales teams doing high-volume outbound calling and emailing.
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Best For
Inside sales teams doing high-volume outbound calling and emailing
How Klaviyo and Close Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Klaviyo nor Close is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Klaviyo and Close?
Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Close is best for inside sales teams doing high-volume outbound calling and emailing.
Which is better, Klaviyo or Close?
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Close if inside sales teams doing high-volume outbound calling and emailing.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
How much does Close cost?
Close starts at $49/user/mo. Pricing model: Paid.
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Who should use Close?
Inside sales teams doing high-volume outbound calling and emailing