Klaviyo vs Lever
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Lever
Lever is a modern talent acquisition suite combining ATS and CRM in one platform. Known for its clean interface and strong collaboration features, it helps recruiting teams build talent pipelines proactively.
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Pros
- ✓Clean and intuitive interface
- ✓Strong CRM and nurturing features
- ✓Good collaboration tools for hiring managers
- ✓Solid analytics
- ✓Easy to get started
Cons
- ✗More expensive than basic ATS tools
- ✗Some advanced features require higher tiers
- ✗Limited onboarding features
- ✗Reporting could be deeper
Klaviyo vs Lever: Side by Side
| Factor | Klaviyo | Lever |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | $20/mo | Contact for pricing |
| Best For | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. | Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration |
| Our Pick | 🏆 Recommended | — |
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Lever Features
- ✓Applicant tracking
- ✓AI candidate scoring
- ✓job board posting
- ✓interview scheduling
- ✓team collaboration
- ✓analytics
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Lever if mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration.
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Best For
Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration
Also Consider
If neither Klaviyo nor Lever is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Klaviyo and Lever?
Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Lever is best for mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration.
Which is better, Klaviyo or Lever?
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Lever if mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
How much does Lever cost?
Visit Lever website for current pricing.
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Who should use Lever?
Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration