Lever vs Klaviyo
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Lever
Lever is a modern talent acquisition suite combining ATS and CRM in one platform. Known for its clean interface and strong collaboration features, it helps recruiting teams build talent pipelines proactively.
Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Pros
- ✓Clean and intuitive interface
- ✓Strong CRM and nurturing features
- ✓Good collaboration tools for hiring managers
- ✓Solid analytics
- ✓Easy to get started
Cons
- ✗More expensive than basic ATS tools
- ✗Some advanced features require higher tiers
- ✗Limited onboarding features
- ✗Reporting could be deeper
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Lever vs Klaviyo: Side by Side
| Factor | Lever | Klaviyo |
|---|---|---|
| User Rating | N/A | 4.5/5 ★ |
| Category | Applicant Tracking | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Contact for pricing | $20/mo |
| Best For | Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. |
| Our Pick | — | 🏆 Recommended |
Lever Features
- ✓Applicant tracking
- ✓AI candidate scoring
- ✓job board posting
- ✓interview scheduling
- ✓team collaboration
- ✓analytics
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Lever if mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Best For
Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Also Consider
If neither Lever nor Klaviyo is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Lever and Klaviyo?
Lever is best for mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration. Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Which is better, Lever or Klaviyo?
Choose Lever if mid-sized companies wanting a combined ats and crm with a clean interface and strong collaboration. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
How much does Lever cost?
Visit Lever website for current pricing.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
Who should use Lever?
Mid-sized companies wanting a combined ATS and CRM with a clean interface and strong collaboration
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.