Klaviyo vs Pinpoint
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Pinpoint
Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Pros
- ✓Excellent candidate experience — one of the best career page builders in the market
- ✓Strong DEI and anonymous screening features
- ✓Clean and modern interface
- ✓Good structured hiring tools to reduce bias
Cons
- ✗Less well known than larger ATS platforms
- ✗Pricing requires custom quote
- ✗Limited analytics compared to Ashby or Greenhouse
- ✗Smaller integration ecosystem than established players
Klaviyo vs Pinpoint: Side by Side
| Factor | Klaviyo | Pinpoint |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | $20/mo | Custom pricing |
| Best For | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. | Companies prioritizing candidate experience and DEI in their hiring process |
| Our Pick | 🏆 Recommended | — |
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Pinpoint Features
- ✓Candidate experience tools
- ✓employer branding
- ✓DEI features
- ✓anonymous screening
- ✓structured interviews
- ✓job posting
- ✓pipeline management
- ✓analytics
- ✓integrations
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Best For
Companies prioritizing candidate experience and DEI in their hiring process
Also Consider
If neither Klaviyo nor Pinpoint is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Klaviyo and Pinpoint?
Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Pinpoint is best for companies prioritizing candidate experience and dei in their hiring process.
Which is better, Klaviyo or Pinpoint?
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
How much does Pinpoint cost?
Pinpoint starts at Custom pricing. Pricing model: Paid.
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Who should use Pinpoint?
Companies prioritizing candidate experience and DEI in their hiring process