Lattice vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Lattice
Lattice is a people management platform that helps companies run performance reviews, set goals, and measure employee engagement. It combines performance management, OKRs, career development, and compensation tools in one platform. Lattice is widely used by tech companies that invest heavily in people development.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Best-in-class performance review and OKR tools
- ✓Strong engagement survey capabilities with actionable insights
- ✓Career development and growth tracking features
- ✓Good analytics for people managers and HR teams
Cons
- ✗No payroll or core HRIS functionality
- ✗Can be expensive when combining multiple modules
- ✗Some users find the platform complex to administer initially
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Lattice vs HubSpot CRM: Side by Side
| Factor | Lattice | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | HR Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $11/person/mo | Free |
| Best For | Mid-size companies focused on performance management | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
Lattice Features
- ✓Performance reviews
- ✓OKRs
- ✓employee engagement
- ✓career development
- ✓compensation
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose Lattice if mid-size companies focused on performance management. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
Mid-size companies focused on performance management
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither Lattice nor HubSpot CRM is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between Lattice and HubSpot CRM?
Lattice is best for mid-size companies focused on performance management. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, Lattice or HubSpot CRM?
Choose Lattice if mid-size companies focused on performance management. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does Lattice cost?
Lattice starts at $11/person/mo. Pricing model: Paid.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use Lattice?
Mid-size companies focused on performance management
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation