Lattice vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Lattice
Lattice is a people management platform that helps companies run performance reviews, set goals, and measure employee engagement. It combines performance management, OKRs, career development, and compensation tools in one platform. Lattice is widely used by tech companies that invest heavily in people development.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Best-in-class performance review and OKR tools
- ✓Strong engagement survey capabilities with actionable insights
- ✓Career development and growth tracking features
- ✓Good analytics for people managers and HR teams
Cons
- ✗No payroll or core HRIS functionality
- ✗Can be expensive when combining multiple modules
- ✗Some users find the platform complex to administer initially
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Lattice vs Keap: Side by Side
| Factor | Lattice | Keap |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | HR Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $11/person/mo | $249/mo |
| Best For | Mid-size companies focused on performance management | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | — | 🏆 Recommended |
Lattice Features
- ✓Performance reviews
- ✓OKRs
- ✓employee engagement
- ✓career development
- ✓compensation
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Lattice if mid-size companies focused on performance management. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Mid-size companies focused on performance management
Best For
Service-based small businesses wanting CRM and marketing automation in one
Also Consider
If neither Lattice nor Keap is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between Lattice and Keap?
Lattice is best for mid-size companies focused on performance management. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Lattice or Keap?
Choose Lattice if mid-size companies focused on performance management. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Lattice cost?
Lattice starts at $11/person/mo. Pricing model: Paid.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Lattice?
Mid-size companies focused on performance management
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one