Leapsome vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Leapsome
Leapsome is an intelligent people enablement platform that combines performance management, learning, and employee engagement in one system. It helps HR teams run effective performance reviews, deliver personalized learning paths, and measure engagement with powerful analytics. Leapsome is used by companies like Spotify and Eventbrite.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Highly customizable performance review and feedback cycles
- ✓Strong learning management system with personalized development paths
- ✓Powerful engagement surveys with advanced analytics
- ✓Integrates well with HRIS tools like BambooHR and Workday
Cons
- ✗Expensive for smaller companies, especially with multiple modules
- ✗Complex initial setup and configuration
- ✗No payroll or core HRIS functionality
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Leapsome vs Keap: Side by Side
| Factor | Leapsome | Keap |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | HR Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $249/mo |
| Best For | Mid to large companies investing in people development | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | — | 🏆 Recommended |
Leapsome Features
- ✓Performance reviews
- ✓OKRs
- ✓learning management
- ✓engagement surveys
- ✓compensation
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Leapsome if mid to large companies investing in people development. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Mid to large companies investing in people development
Best For
Service-based small businesses wanting CRM and marketing automation in one
Also Consider
If neither Leapsome nor Keap is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between Leapsome and Keap?
Leapsome is best for mid to large companies investing in people development. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Leapsome or Keap?
Choose Leapsome if mid to large companies investing in people development. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Leapsome cost?
Leapsome starts at Custom pricing. Pricing model: Paid.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Leapsome?
Mid to large companies investing in people development
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one