Monday.com CRM vs ActiveCampaign
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Monday.com CRM is our recommended pick for most teams — teams that want crm and project management combined in one visual platform.
Try Monday.com CRM →Read our full Monday.com CRM review →Monday.com CRM
Monday.com CRM is a flexible customer relationship management tool built on the Monday.com work operating system. It combines CRM functionality with project management so sales teams can manage deals and collaborate on work in one place. Monday CRM is ideal for teams that want a highly visual and customizable CRM experience.
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Pros
- ✓Highly visual and intuitive interface that teams love
- ✓Flexible and customizable to fit any sales process
- ✓Strong collaboration tools for cross-functional teams
- ✓Good automation capabilities
Cons
- ✗Not a traditional CRM — lacks some advanced sales features
- ✗Can get expensive with larger teams
- ✗Reporting is less advanced than dedicated CRM tools
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Monday.com CRM vs ActiveCampaign: Side by Side
| Factor | Monday.com CRM | ActiveCampaign |
|---|---|---|
| User Rating | 4.4/5 ★ | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $12/user/mo | $15/mo |
| Best For | Teams that want CRM and project management combined in one visual platform | SMBs wanting powerful email marketing automation combined with a CRM |
| Our Pick | 🏆 Recommended | — |
Monday.com CRM Features
- ✓Contact and lead management
- ✓deal tracking
- ✓email integration
- ✓automation
- ✓dashboards
- ✓project management
- ✓collaboration tools
- ✓integrations
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Pricing Comparison
Monday.com CRM
PaidStarts at $12/user/mo
Basic: $12/user/mo · Standard: $14/user/mo · Pro: $24/user/mo · Enterprise: custom
See full pricing →Best Use Cases
Monday.com CRM
- →Sales teams wanting a visual and flexible CRM
- →Companies already using Monday.com for project management
- →Teams wanting to customize their CRM without coding
Who Should NOT Use These Tools
Monday.com CRM is NOT ideal for:
- ✗Teams needing a dedicated sales-focused CRM with advanced features
- ✗Companies requiring complex deal scoring
- ✗Businesses needing built-in calling and email sequences
Integrations
Monday.com CRM
Gmail, Outlook, Slack, Zoom, Salesforce, HubSpot, Zapier, Stripe, LinkedIn
Our Take
Choose Monday.com CRM if teams that want crm and project management combined in one visual platform. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
Best For
Teams that want CRM and project management combined in one visual platform
Best For
SMBs wanting powerful email marketing automation combined with a CRM
How Monday.com CRM and ActiveCampaign Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Monday.com CRM nor ActiveCampaign is the right fit, Klaviyo is worth evaluating.
Klaviyo
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
From $20/mo
Frequently Asked Questions
What is the difference between Monday.com CRM and ActiveCampaign?
Monday.com CRM is best for teams that want crm and project management combined in one visual platform. ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm.
Which is better, Monday.com CRM or ActiveCampaign?
Choose Monday.com CRM if teams that want crm and project management combined in one visual platform. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
How much does Monday.com CRM cost?
Monday.com CRM starts at $12/user/mo. Pricing model: Paid.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
Who should use Monday.com CRM?
Teams that want CRM and project management combined in one visual platform
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM