Nutshell vs Insightly
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Nutshell is our recommended pick for most teams — small b2b sales teams wanting a simple, affordable crm with great support.
Try Nutshell →Read our full Nutshell review →Nutshell
Nutshell is a simple and affordable CRM designed for small and mid-size B2B sales teams. It combines contact management, pipeline automation, and email marketing in one easy-to-use platform. Nutshell is known for its exceptional customer support and quick setup time, making it a favorite for teams switching from spreadsheets.
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Pros
- ✓Outstanding customer support included with every plan
- ✓Easy to set up and use with minimal training
- ✓Built-in email marketing saves money on separate tools
- ✓Transparent and affordable pricing
Cons
- ✗Less feature-rich than HubSpot or Salesforce
- ✗Reporting is basic compared to enterprise CRMs
- ✗Limited native integrations compared to larger platforms
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Nutshell vs Insightly: Side by Side
| Factor | Nutshell | Insightly |
|---|---|---|
| User Rating | 4.4/5 ★ | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $16/user/mo | Free |
| Best For | Small B2B sales teams wanting a simple, affordable CRM with great support | Growing businesses that need CRM and project management in one platform |
| Our Pick | 🏆 Recommended | — |
Nutshell Features
- ✓Contact and lead management
- ✓pipeline automation
- ✓email marketing
- ✓reporting
- ✓team collaboration
- ✓mobile app
- ✓integrations
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Pricing Comparison
Nutshell
PaidStarts at $16/user/mo
Foundation: $16/user/mo · Pro: $42/user/mo · Business: $52/user/mo
See full pricing →Best Use Cases
Nutshell
- →B2B sales teams wanting a simple and affordable CRM
- →Small businesses replacing spreadsheets with a proper pipeline
- →Companies wanting built-in email marketing with their CRM
Who Should NOT Use These Tools
Nutshell is NOT ideal for:
- ✗Large enterprises needing complex CRM customization
- ✗Teams requiring advanced AI-powered sales features
- ✗Businesses needing a free CRM option
Integrations
Nutshell
Gmail, Outlook, Slack, QuickBooks, Zapier, Intercom, HubSpot, Mailchimp
Our Take
Choose Nutshell if small b2b sales teams wanting a simple, affordable crm with great support. Choose Insightly if growing businesses that need crm and project management in one platform.
Best For
Small B2B sales teams wanting a simple, affordable CRM with great support
Best For
Growing businesses that need CRM and project management in one platform
How Nutshell and Insightly Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Nutshell nor Insightly is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Nutshell and Insightly?
Nutshell is best for small b2b sales teams wanting a simple, affordable crm with great support. Insightly is best for growing businesses that need crm and project management in one platform.
Which is better, Nutshell or Insightly?
Choose Nutshell if small b2b sales teams wanting a simple, affordable crm with great support. Choose Insightly if growing businesses that need crm and project management in one platform.
How much does Nutshell cost?
Nutshell starts at $16/user/mo. Pricing model: Paid.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
Who should use Nutshell?
Small B2B sales teams wanting a simple, affordable CRM with great support
Who should use Insightly?
Growing businesses that need CRM and project management in one platform